Pios and RevUp Enhance Fan Experience Through Corporate Partnerships
5/27/2026 3:00:00 PM | General
FAIRFIELD, Conn. – The Sacred Heart University Department of Athletics extends its sincere appreciation to its valued partners for their continued support over the past year, helping drive one of the most active and well-attended seasons in recent program history.
Over the past year, more than 150,000 fans attended SHU athletic events, underscoring the growing energy and engagement surrounding Pioneer Athletics. From football at Campus Field to hockey at the Martire Family Arena to basketball matchups at The Pitt, SHU has experienced strong and consistent turnout across its programs.
This momentum has been fueled in part by a dedicated group of partners who have played a vital role in enhancing the overall fan experience. Through in-game promotions, product sampling, giveaways, fan engagement activations, and on-site presence, these brands have added excitement and visibility across SHU Athletics. RevUp, SHU's sponsorship agency of record, has secured partnerships with local, regional, and national brands, focusing on creating meaningful value for all parties involved.
"RevUp is proud to work alongside Sacred Heart University to build partnerships that go beyond traditional sponsorships," said Mike Fiorentino, RevUp President. "Our focus is on creating meaningful, engaging experiences that connect brands with the Pioneer community in authentic ways. The energy surrounding SHU Athletics this past year has been incredible, and we're excited to continue growing these relationships and delivering value for both the university and our partners."
SHU Athletics proudly recognizes the following partners for their contributions over the past year:
ASML, Antonio's, Army National Guard, A&S Battimelli's, Cast Iron Media, Crossroads, Crumbl, Connecticut Realtors, D.P. Dough, Duchess, Hartford HealthCare, Il Palio, Lenox Jewelers, Mancini Beverage, Miller Lite, Mac Wear, Pizza Place, RyeBird, Salsa Fresca, 16 Handles, Stevens Ford, Swift Fresh Market, 29 Markle CT, T-Mobile and Wesco.
Together, these partnerships have fostered meaningful connections between brands and the Pioneer community, extending beyond traditional visibility into authentic engagement with students, fans, and alumni.
"Providing a first class, energetic and engaging experience for our fans is a priority for Sacred Heart Athletics," said Judy Ann Riccio, Executive Director of Athletics. "Our partnership with RevUp has provided significant growth in our corporate partnership opportunities and we are grateful for their continued engagement of new and potential partners and look forward to a collaborative partnership in the future."
With 36 Division I varsity teams and nearly 1,100 student-athletes, SHU continues to build a platform where partnerships are woven into the fabric of campus life—delivering value for both partners and the broader university community.
SHU Athletics remains committed to growing alongside its partners and creating new opportunities that connect brands with one of the most engaged and rapidly expanding audiences in college athletics.
About Sacred Heart University Athletics
Sacred Heart University Athletics sponsors 36 NCAA Division I varsity programs and is a member of the Metro Atlantic Athletic Conference, along with select teams competing in additional conferences. Located in Fairfield, CT, SHU Athletics supports nearly 1,100 student-athletes and is committed to excellence in competition, in the classroom and in the community.
The Pioneers have captured numerous conference championships and regularly compete on the national stage, while maintaining a strong focus on academic achievement, leadership development, and community engagement. SHU's first-class facilities—including the Martire Family Arena—provide a dynamic home for competition and enhance the overall student-athlete and fan experience.
Driven by a commitment to innovation and growth, Sacred Heart University Athletics continues to elevate its programs while fostering meaningful connections across campus, throughout the region, and among its dedicated fan base.
About RevUp Consulting – Property Representation
RevUp Consulting is a full-service sports marketing and sponsorship agency specializing in property representation for collegiate athletics programs, academic alignment, community partnerships and workforce development. RevUp partners with universities and athletic departments to develop and manage comprehensive sponsorship strategies that drive revenue growth and enhance the fan experience.
Through an integrated approach that includes corporate partnership sales, brand activation, multimedia rights management, and long-term relationship development, RevUp connects local, regional, and national brands with highly engaged college audiences. The agency focuses on creating customized partnerships that go beyond traditional signage, delivering measurable value through in-game promotions, digital integration, experiential marketing, and community engagement initiatives.
With a commitment to innovation, service, and results, RevUp Consulting helps its partners maximize their potential while building meaningful connections between brands and campus communities.
