A graduate of Sacred Heart University twice over, Bill Haug earned his B.A. in media studies and went on to complete an M.A. in corporate communications & public relations.
Prior to beginning his career at Sacred Heart, Haug worked for Brooklyn Nets Basketball as well as Outside Inc. Upon joining SHU, he took the helm of the University’s social media and video efforts as communications coordinator, and grew into the roles of director of marketing and executive director of marketing.
Currently the school's Vice President for Marketing & Communications, he had served as Chief Marketing Officer (CMO) prior to the promotion in the summer of 2023. Haug oversees all University marketing efforts to support awareness, enrollment and growth, and is recognized for developing SHU’s go-to-market national strategy. As a member of numerous planning committees, he has been instrumental in planning and implementing various budget strategies and institutional initiatives.
Haug holds multiple certifications through the American Marketing Association (AMA) including leadership, collaborative leadership, Google Analytics and HubSpot.
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