Erica Giglio was named the Assistant Director of Marketing: Fan Development and Sponsor Engagement at Sacred Heart in the fall of 2024.
During her time at Sacred Heart, Giglio spearheaded and implemented extensive marketing campaigns for multiple programs. She has organized several pregame fan fests, including Hocktoberfest at men’s ice hockey, which utilizes sponsors to attract fans with free samples and giveaways. Giglio also scripts and develops run-of-show programs for her sports, while integrating marketing plans.
Before coming to SHU, Giglio was a Gameday and In-Office Marketing Intern, serving in various roles during her four years as a Husky. She led in-game activations for football, women’s basketball, baseball and volleyball, including sponsorship activation, in-game promotions, and public announcements.
Giglio was also a Summer Associate with the Hartford Yard Goats, working with the production, sales, events, operations, sponsorships and marketing departments to gain valuable insights on overall operations.
In addition to her years of working in the athletics department at UConn, Giglio earned a degree in Marketing from the university, with a concentration in Digital Marketing and Analytics and minors in Communication and Management.
