Fairfield, Conn. – The Sacred Heart University Department of Athletics has announced the extension of its multi-year contract with adidas as the exclusive apparel partner of Pioneer Athletics. In addition, Sacred Heart has signed a new multi-year contract with the BSN SPORTS Collegiate Select Division to serve as the third-party vendor for all department uniforms, apparel, equipment and accessories.
"We are pleased to extend our long-standing partnership with adidas as our official provider of footwear, apparel, and equipment," said Executive Director of Athletics Judy Ann Riccio. "We are also proud to embark on a new partnership with BSN SPORTS, a company that has distinguished itself as a premier distributor in our industry. Together, these partnerships will elevate the student-athlete experience and further strengthen the pride and tradition associated with Sacred Heart Athletics."
Through these partnerships, Sacred Heart will have access to a wide range of apparel, footwear and accessories and with the support of BSN SPORTS will benefit from quick turnarounds to ensure that Pioneer student-athletes are always outfitted for every game, practice or training session.
"We're looking forward to help Sacred Heart athletes, coaches, students and fans show up with pride and purpose every day," said Bill Stote, senior vice president of BSN SPORTS Collegiate Select. "Pioneer athletes show up with pride, vision and character and we are honored to support that commitment while finding new opportunities to expand and grow our partnership and offerings together."
Pioneer fans and alumni will also see the benefit of these partnerships through enhanced online stores provided by BSN SPORTS that offer new opportunities to show their Sacred Heart spirit.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
