Shaggy Coos Farm and Silverman’s Farm Become First-Ever Jersey Patch Sponsors of Sacred Heart University Athletics
8/18/2026 3:02:00 PM | Men's Soccer, Women's Soccer
Fairfield, Conn. – The Sacred Heart University Department of Athletics is proud to announce partnerships with Shaggy Coos Farm and Silverman's Farm as the first-ever jersey patch sponsors of the Pioneers.
Both located in Easton, Connecticut, Shaggy Coos, a female-owned micro-dairy, will be showcased on the Pioneers Women's Soccer uniforms, while Silverman's Farm, the iconic century-old, family-owned agricultural destination will be featured on the Pioneers Men's Soccer uniforms.
These groundbreaking partnerships, secured by RevUp Property Representation Consultants, mark a significant milestone for Sacred Heart Athletics by bringing together small local businesses which are deeply rooted in the Fairfield County community with a national recognized Division I athletic program in a collaboration centered on education, community engagement, and the advancement of collegiate athletics.
"We are thrilled to welcome Shaggy Coos and Silverman's Farm to the Sacred Heart family as our first jersey patch sponsors," said Judy Ann Riccio, Executive Director of Athletics at Sacred Heart University These partnerships showcase how local businesses can play an impactful role in supporting student-athletes while creating meaningful connections between education, athletics and the communities we serve."
Founded and operated by women entrepreneurs, Shaggy Coos Farm has built a strong reputation throughout Fairfield County for its commitment to sustainable agriculture, exceptional dairy products, and community involvement. The partnership reflects a shared commitment to empowering young women, fostering educational opportunities, and strengthening local connections.
"This partnership represents much more than a sponsorship," said Julie Almy, one of the owners of Silverman's Farm. The Conover and Almy families continue the legacy of Silverman's farm. "It is an investment in student-athletes, higher education, and the broader community. We are honored to support Sacred Heart University while helping promote healthy lifestyles, nutrition, and the importance of local agriculture."
For more than a century, Silverman's Farm has served as one of Fairfield County's premier agricultural destinations, welcoming generations of families while promoting healthy eating, outdoor activity, and an appreciation for local agriculture. The partnership with Sacred Heart University creates new opportunities to connect students, student-athletes, alumni, and fans with these important values.
"This partnership is about much more than brand visibility," said Brittany Conover, Owner of Shaggy Coos Farm. "It represents an investment in student-athletes, women's sports, and the next generation of leaders. We are honored to support Sacred Heart University and proud to demonstrate the power of local businesses working alongside educational institutions to make a positive impact in our community."
In addition to jersey patch branding, Shaggy Coos and Silverman's will receive a comprehensive portfolio of marketing and engagement benefits, including premium game-day hospitality, season tickets, in-venue signage, digital and social media exposure, access to Sacred Heart's extensive alumni and fan network, and opportunities for academic alignment and experiential learning initiatives involving Sacred Heart students.
"These partnerships exemplify the type of innovative, community-driven relationships that create meaningful value for all stakeholders," said Allyn Michalek, CRO of RevUp Property Representation Consultants. "Connecting beloved local institutions like Silverman's Farm and Shaggy Coos with Sacred Heart demonstrates how athletics can serve as a powerful platform to strengthen communities, support student-athletes, and create impactful educational opportunities."
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About Shaggy Coos Farm
Shaggy Coos Farm is a female-owned micro-dairy located in Easton, Connecticut, dedicated to producing high-quality dairy products while promoting sustainable farming practices and community engagement. www.shaggycoos.farm
About Silverman's Farm
Founded more than 100 years ago, Silverman's Farm is a family-owned agricultural destination located in Easton, Connecticut. Known for its orchards, farm market, bakery, animal farm, and family experiences, Silverman's has become a cherished regional destination dedicated to agriculture, healthy living, and community engagement. www.silvermansfarm.com
About Sacred Heart University
As one of the nation's largest Catholic universities and among the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. Nearly 10,000 students attend the University's nine colleges and schools: College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Performing Arts; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; School of Computer Science & Engineering and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si' campus, stands out from other Catholic universities as it was established to be led by the laity. This contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts and, at the same time, cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 391 Colleges: 2026 Edition and Best Business Schools: 2025 Edition. Sacred Heart is home to the award-winning, NPR-affiliate station, WSHU Public Radio; a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu
About RevUp Consulting
RevUp Consulting is a full-service sports marketing and sponsorship representation agency specializing in property representation for collegiate athletics programs, academic alignment, community partnerships and workforce development. RevUp partners with universities and athletic departments to develop and manage comprehensive sponsorship strategies that drive revenue growth and enhance the fan experience.
The agency focuses on creating customized partnerships that go beyond traditional signage, delivering measurable value through in-game promotions, digital integration, experiential marketing, and community engagement initiatives. www.revupconsults.com
